New version of Google’s Instant Previews live
Check your live preview image and messaging against competitors Importance: ★★★ Recommended link: Blazen Web Marketing Analysis Our commentary on new Instant previews On 22/09 Google announced the new...
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New Retail SEO Guide
Covering Basic SEO, Social and Mobile SEO Value: ★★★★ Source: Internet Advertising Bureau Guide for Retailers Our commentary: Running online retail sites presents a whole raft of specific complexities...
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SEO for product pages
7 ways to optimise for strong product pages This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my...
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A new way to search in Google
Google not working for you – try the new Verbatim Search tool (useful for SEOs too) Value/Importance: ★★★ Recommended link: Google Inside Search intro Our commentary on the Verbatim feature Sometimes...
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Optimising Page Titles for SEO
4 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing...
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Testing page titles and meta descriptions to boost SEO
Part 5 in James Gurd’s website optimisation series In Part Five of this SEO series, I’ll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of...
View ArticleGoogle’s new anti-ad algorithm update
Page Layout Algorithm update to affect a small proportion of sites Value/Importance: ★★ Recommended link: Google : Page Layout Algorithm improvement Our commentary on the Page Layout Update A minor...
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The role of landing page optimisation and testing in natural search
Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages...
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Writing brand overviews to attract more visitors
2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest...
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Using voice-of-customer data to drive SEO insight
This is the 12th step in my 12 part series on SEO. In this article I’m looking at the role of voice-of-customer programs to help SEOs learn what is, and isn’t, working on their website, helping to...
View Article13 SEO Copywriting tips [Infographic]
A reminder of the latest thinking on copywriting for SEO and conversion If you're not an SEO specialist, but are involved with writing or reviewing website copy, it can be tricky keeping up with the...
View ArticleAn introduction to optimising images for SEO
How to optimise your online images for search engines There's an old phrase that says, 'a picture is worth a thousand words'. This may be true for the rest of world but not for Google, Yahoo, Bing and...
View ArticleReviewing SEO Competitive Ranking with Ahrefs
Check your competitor’s SEO strategies with the Ahrefs Site Explorer and Backlink History tools We live in an age of competition where you have to be at the top of your game to survive, let alone...
View ArticleCorrecting the 5 most common SEO Copywriting myths
Applying common sense when optimising your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be...
View ArticleUsage of keyword in Domain Name [#ChartoftheDay]
It was long thought that having the keyword in your domain name would help you in the SERPs. Is this actually the case? Ahrefs have done some stellar research into the On-page ranking factors in 2016...
View ArticleHow do outbound links affect organic search rankings?
Chart of the Day: New experiment on outbound links shows their impact A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued...
View ArticleBest tools for on-page SEO and how to use them
6 of the best SEO tools to make sure your on-page SEO is optimized Implementing SEO Services for clients in a wide array of industries, I’ve learned to utilize some amazing tools for on-page SEO – and...
View ArticleHow to analyze your website for free with Chrome extensions
For every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well Running your own website is a...
View ArticleWhy understanding entity salience is key for understanding Google
If you can understand what search engines are looking for, you'll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a...
View ArticleGoogle’s slow site warning badge and Facebook’s charity features – News roundup
Google adding warning badge to slow sites, Facebook's new fundraising tools, influencers and big brands lacking credibility, traditional TV ad spend declining and Instagram's new feature takes on...
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